Experience Strategy

I’m Zak Vono.

I ask questions,
design experiences
and solve problems.




Amazon Lumen

Exploring projected AR for the smart home.

Research / Experimentation

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MyCaddie for PGA Tour

Using data to inspire confidence and provide personalized journeys for golf fans.

Experiential Strategy & Design / 3D Design


Casper Sleep Rituals

Judgement-free content and products for how we actually get ready for bed.

4-Day Sprint


Virginia War Memorial

Forging a new direction for an overlooked Virginia landmark.

Branding / Strategy & Design / Augmented Reality


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A Creative’s Bestiary

Your monsters, made real.

Storytelling / UX Research / Illustration


Let’s Make Bengay Sexy

Refreshing a stigmatized brand.

Product Design / Brand Refresh


About Me


Crashing my motorcycle made me a better designer.


It’s a beautiful Saturday morning, and I’m laying in a bed of freeway gravel with a crushed knee and a broken arm.

Surgery comes next. Screws. Grafts. Plates.

In recovery, I discover a world no longer designed for me. My apartment has stairs, so I have to move out. Social events are dependent on wheelchair ramps. Reaching the toilet is an epic quest. Lucky for me, my stay in the poorly-designed world only lasted a year. For many, it is a life sentence.

A crash course in empathy evolved my thinking as a designer:

I used to think about design as a two-dimensional, linear discipline. It existed at one point in time on a two-dimensional rectangle: a screen or a piece of paper.

Now I see design as a dynamic, four-dimensional discipline — a way to intercede in people’s lives to fix shitty moments by understanding their needs. I still draw pictures on paper, but now I also concept solutions that reach beyond the two-dimensional: to digital helpers, physical activations, augmented and virtual reality, services — whatever the problem calls for.

As for my motorcycle, I fixed it up, rode it down the same stretch of road, then sold it.



Currently: Creative Strategy at OBE, Powered-up with a fresh M.S. in Experience Design from the VCU Brandcenter.

Formerly: Comparative Politics, Foreign Policy, and Nonprofit Publishing

Reading: The Economist, comic books (various).

Guilty Pleasure: Extremely bad branded video games.


Reach Out



Tel 801-648-2585

Resume (PDF)